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Get results in days, not monthsResults in days, not monthsScranton collects the attention, while Dunmore collects the traffic. Three miles separate the two centers, yet the borough has its own East Drinker Street, its own interchange where Interstate 84 begins and its own campus on Ridge View Drive. The contrast matters online: a search for a dentist or a plumber in this part of Lackawanna County can surface Scranton listings first, and Dunmore businesses have to ask Google to see them as separate.
That is the task we take on for businesses on East Drinker Street and South Blakely Street. Each service and each Dunmore street or landmark gets its own page through RankGuarantee™, the Google profile is fixed so hours, categories and the borough name agree everywhere, and a written six-month plan sets the order of work. A monthly Search Console and Analytics report keeps score. There is no fee at the start, and each month stands alone.
The place in figures
Place Search Competition Index
45/ 100
Ranked 80 among 152 Pennsylvania places
Sources: Census ACS 2018-2022, 2023 population estimates, County Business Patterns 2022. Each bar compares Dunmore with the other 152 Pennsylvania places in this guide only. Formula on the methodology page; data refreshed October 2026.
Clinics, a chocolate factory and two campuses
Health care and social assistance leads with 1,428 resident workers or 21%, followed by retail trade at 941 (13.8%), manufacturing at 704 (10.3%), professional, scientific and technical services at 542 (8%), finance and insurance at 536 (7.9%) and education at 525 (7.7%). That balance of clinical staff, shop workers and office professionals makes Dunmore a borough of weekday regulars: people who need a haircut, a car repair or an accountant within a short drive of work.
Manufacturing has a famous local face. Gertrude Hawk Chocolates, founded in 1936 and opening its Dunmore factory in 1962, is headquartered in the borough, and Gertrude Hawk Brands ranked 38th among Lackawanna County employers in the fourth quarter of 2023, according to the state labor department. Nearby businesses in the Keystone Industrial Park serve those workers with lunch, supplies and repairs, and an inbound-driver page with exact turns from the interchange helps them get found.
Schools and campuses add a stable layer. Marywood University ranked 16th among county employers in the same quarter, and part of it sits in Dunmore alongside Penn State Scranton, while the Dunmore School District keeps its own staff and families. A business that serves students, parents or faculty can publish pages tied to the academic calendar, which is more reliable than guessing at seasonal swings in a borough with few tourist draws.
Jobs and paychecks
Where people work sets when they are free to search and what they will spend. Below are the six sectors with the most Dunmore workers in the American Community Survey.
| Sector | Residents employed | Portion of workforce |
|---|---|---|
| Health care and social assistance | 1,428 | 21% |
| Retail trade | 941 | 13.8% |
| Manufacturing | 704 | 10.3% |
| Professional, scientific and technical services | 542 | 8% |
| Finance and insurance | 536 | 7.9% |
| Education | 525 | 7.7% |
Source: American Community Survey 5-year estimates, 2018-2022, employed civilians aged 16 and over. The jobs themselves may be outside the municipal boundary.
Who else is fighting for the click
The Census reports business counts by county and not by town, so each row below covers all of Lackawanna County, with Dunmore one part of it. A multiple above 1.0x means the county has more of that business for its population than the typical U.S. county.
| Kind of business | Establishments in Lackawanna County | Per 10,000 people | Multiple of a typical U.S. county |
|---|---|---|---|
| Law offices | 151 | 7 | 2.43x |
| Beauty salons | 82 | 3.8 | 2.37x |
| Physicians offices | 164 | 7.6 | 1.89x |
| Dentists | 89 | 4.1 | 1.48x |
| Full-service restaurants | 205 | 9.5 | 1.41x |
Source: Census Bureau, County Business Patterns, 2022. Employers only; a one-person shop with no payroll is not counted. Figures cover the whole county.
Stable households next to a bigger market
Dunmore is a steady, middle-income borough. Median household income is $72,821 against $62,642 typical, the median home is worth $185,300 (typical $199,100), median rent is $878 (typical $1,048) and 39.5% of households rent, below the 44.6% typical. 38.1% of adults hold a bachelor's degree against 34.7% typical, and 9.2% of residents live below the poverty line (typical 12%). Buyers here are fairly comfortable, so local SEO for Dunmore companies can emphasize quality, warranty and responsiveness, not only price.
Commutes are unusually short. Only 5.4% of workers have a long commute, compared with 13.4% typical, and 8.7% work from home (10.5% typical). With 1,579 residents per square mile, people live close to their jobs and shop within a few minutes of home. That favors a precise address, a visible borough name and a profile that says how far you travel, since customers decide in the car or at lunch.
Age and language are ordinary. Median age is 40.1, 19.8% of residents are 65 or older and 19.1% are under 18, while 4.5% speak Spanish at home (typical 2.5%) and 6.9% were born abroad. Nothing here argues for a broad language program; a single translated page for a high-call service is enough of a test, and seniors benefit from easy-to-read hours, large phone numbers and plain directions.
The main competitor is a neighbor's name. Lackawanna County, with 216,123 residents, lists 151 law offices (2.43 times the typical county), 82 beauty salons (2.37 times), 164 physician offices (1.89 times) and 89 dentists (1.48 times, down 17.6%). Those figures describe the county. A dentist or lawyer in the borough can win narrower searches by naming Dunmore, a street or a landmark, rather than competing for the word Scranton.
Plan emphasis
Dunmore, not Scranton
Check every directory for the borough name and the Dunmore ZIP code, then correct any listing on East Drinker Street that prints Scranton. A profile that states Dunmore and a short description of the street you sit on reduces the chance that your reviews are credited elsewhere.
East Drinker and South Blakely
Write a page for the commercial street you are on, with parking, walking minutes and a sentence about the nearest landmark. Customers in a 1,579-per-square-mile borough describe directions by street, and a page that matches earns trust.
For drivers on I-84
Fuel, food and lodging businesses near the Interstate 84 and Interstate 81 interchanges can publish a page with the exit, the first turn and the minutes from the ramp. Drivers choose the clearest directions.
Penn State Scranton and Marywood
Housing help, printing, dining and auto care timed to move-in and finals at Penn State Scranton and Marywood University can be refreshed each term. A page that exists before the rush is found first.
Keystone Industrial Park lunch
Cafes and suppliers near the Keystone Industrial Park should state hours that fit shift changes and give a clear turn from the nearest main road. A weekday worker searches fast and rewards the clear answer.
For a $72,821 median income
With household income of $72,821 and Penn State Scranton nearby, buyers weigh reliability alongside price. Describe warranties, response times and who actually does the work in simple terms, and back them with reviews that mention Dunmore by name.
A borough next to a city needs a plan that proves its own identity first, starting with South Blakely Street and East Drinker Street. The steps below put the Dunmore name on the profile and the page, then add the audiences that pass through.
Streets, a campus and an interchange
Borough customers name a street, a school or a ramp long before they name a ZIP code, and East Drinker Street comes up first. The rows below list the places to build pages around, moving from the commercial streets to the edges of the borough.
| Area name | What searchers mean by it |
|---|---|
| East Drinker Street | Food and drink listings cluster here, so a restaurant or cafe can use the street name in its title, description and photo captions to prove it is in the borough. |
| South Blakely Street | A mix of retail and services runs along this street, and the old borough hall on it makes a handy landmark in directions. |
| Keystone Industrial Park | Gertrude Hawk and other operations draw workers and delivery drivers on weekdays, which suits lunch, uniform, supply and trucking-service pages. |
| Penn State Scranton | The Ridge View Drive campus sends students and staff into town each term, so housing help, dining and printing can write for semester starts. |
| Marywood University | Partly inside the borough, the university creates move-in and parent-weekend searches that cross the line with Scranton. |
| Interstate 84 and Interstate 81 interchanges | Drivers entering at the western end of I-84 are the gateway audience for fuel, food and lodging pages that give turn-by-turn directions from the ramp. |
| Nay Aug Gorge | Roaring Brook's gorge marks the western side of the borough, so businesses near it can explain whether they sit on the Dunmore or the Scranton side. |
| Holy Cross High School | Diocesan families in the borough search by school calendar, so tutors, uniforms and sports services can name the school when it truthfully describes who they serve. |
| Moosic Mountains slopes | The southeast edge sits at about 1,001 feet, and a line about the drive down into town helps service businesses explain how far they travel. |
These labels come from municipal, county and regional publications. They are informal, and people use whichever name they grew up with.
Pennsylvania twins
Similarity is scored across eight traits: headcount, earnings, age, renters, density, Spanish at home, part-year housing and seniors. Every name opens that place's own guide.
| Place | Index | Residents | Median earnings | Typical age | Renters |
|---|---|---|---|---|---|
| Dunmore, PA (this page) | 45 | 14,082 | $72,821 | 40.1 | 39.5% |
| Nanticoke, PA | 32.8 | 10,606 | $56,238 | 42 | 40.2% |
| DuBois, PA | 25.2 | 7,509 | $55,580 | 37.7 | 39.9% |
| Pottsville, PA | 16.9 | 13,386 | $46,081 | 39.6 | 43.6% |
| Oil City, PA | 15.2 | 9,599 | $48,632 | 43.5 | 38.4% |
| Monroeville, PA | 51.3 | 28,517 | $80,625 | 44.8 | 29% |
Source: Census ACS 2018-2022. All places are measured on the same eight traits.
Price list
There is no setup charge, and nothing ties you in beyond the current month. Your first month starts with keyword research, a review of your website and a written six-month plan. Book a call with our CEO to settle on a plan.
Owner questions
We invoice monthly. RankGuarantee™ costs $495, and the Organic Growth tiers cost $1,495 (Silver), $2,495 (Gold) and $3,495 (Platinum). Nothing is charged for setup, no contract applies, and a managed custom website is part of Gold and Platinum. The plan cards on this page spell out what each tier covers; the pricing page has the longer version.
No honest provider can name the day, even for a dentist on South Blakely Street. Correcting the profile can change a listing within weeks, while pages that separate Dunmore searches from Scranton ones take several months. The monthly Search Console report shows which of the two audiences is starting to find you.
Print the exact address with the borough name, choose the right categories and include a sentence in the description that names East Drinker Street. Then check each directory, since one wrong listing can pull reviews to another place. Consistency is the lever, not a keyword.
If you travel there, we write separate pages. Scranton is about 3 miles away, Carbondale about 12 and Pittston about 11, so each can give a drive time from the interchange and a reason to make the trip.
Only if your customers include students or staff of Penn State Scranton, such as printers, tutors, landlords or cafes. Name the campus on Ridge View Drive, give the distance and hours, and tie the page to term dates. Otherwise the effort is better spent on borough street pages.
Near the Keystone Industrial Park, write for the shift, not the residence. State your hours against shift changes, give the exact turn from the nearest main road and mention the industrial park in plain words. Reviews from workers there are valuable because they describe the weekday visit new customers expect.
For fuel, food, lodging and repair, a short page is useful. Give the exit, the first turn and the minutes from the ramp, and say which side of the Nay Aug Gorge you sit on. Drivers who are lost or hungry pick the clearest listing.
A $72,821 median household income suggests that buyers weigh reliability along with price. Explain what is included, how fast you respond and who does the work. Keep the language plain and the phone number visible, since even comfortable buyers abandon pages that make them hunt for answers.
A mention cannot be promised. The reliable path is a clear address, hours, a menu and a sentence that links you to Marywood University and East Drinker Street, repeated identically on your website, your profile and your directory listings. Assistants lean on public facts that agree.
Around Dunmore
Listed by distance between town centers, shortest first:
For all of Lackawanna County at once, see the Lackawanna County guide.
Start the conversation
Send your address on East Drinker Street or elsewhere, the neighbors you serve beyond the borough line and the months that run slow, and we will outline pages, profile fixes and a review routine. Starting is free of setup charges, and any month can be your last. Call 610-825-4363 or email hello@getphound.com.