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Get results in days, not monthsResults in days, not monthsIt is the first Friday of the month, a little after six. Gallery doors are open near Courthouse Square, students from the University of Scranton walk down from the hill, a family steps off a train excursion at Steamtown National Historic Site, and a nurse finishing a shift looks for dinner. Four phones come out. Each types a different question, and the businesses that surface are the ones whose pages and profiles answer that exact moment.
A city of 76,119 has room for all four audiences, which is why we build one page per service and per district through RankGuarantee™ instead of one catch-all. The Google profile is corrected so hours, categories and addresses match everywhere, a written six-month plan sets the sequence, and a Search Console and Analytics review arrives each month. Nothing is charged for setup, and you may stop after any month.
Census snapshot
Place Search Competition Index
41.7/ 100
Ranked 88 among 152 Pennsylvania places
Sources: Census ACS 2018-2022, 2023 population estimates, County Business Patterns 2022. Each bar compares Scranton with the other 152 Pennsylvania places in this guide only. Formula on the methodology page; data refreshed October 2026.
Plan emphasis
Green Ridge, Minooka, Hill Section
Write one page per district you serve, using the names residents use, with a drive time and a reason a customer there would choose you. Contractors and home services gain the most, since Green Ridge and the Hill Section are full of older houses.
University of Scranton and Marywood
Housing help, groceries, printing, dining and storage pages timed to move-in and finals at the University of Scranton can be refreshed each term. Parents and students search in bursts, and a ready page is found first.
Hill Section and Mulberry Street
Pharmacies, cafes and short-stay lodging near the Hill Section hospitals can publish plain pages with walking minutes and hours. Searches near a hospital are urgent, and the clearest answer usually wins.
Courthouse Square and the Cultural Center
Maintain reusable pages for La Festa Italiana, the St. Patrick's Day Parade, First Friday and show nights at the Scranton Cultural Center. Each carries hours, parking and a reason to arrive early, and the dates change every year.
For the 11% who speak Spanish at home
Translate one phone-driven service, have it checked by a fluent speaker, and track the calls for a month. If the page draws steady contacts, extend it to a second service in Minooka or the South Side.
Steamtown, trolley, Nay Aug
Visitors plan half-day routes around Steamtown, the trolley museum and Nay Aug Park. A page for lodging, family dining or souvenirs that names those stops and gives walking minutes matches how they plan, and it can point to the garage at the Marketplace at Steamtown if your own lot is limited.
A regional hub earns its search traffic in layers. The plan below starts with the profile and a handful of pages for the audiences that already come to Courthouse Square.
Four audiences, one city
Scranton is a renting, value-conscious city. 49.7% of households rent, against 44.6% typical, the median home is worth $125,700 (typical $199,100), median rent is $933 (typical $1,048) and median household income is $48,776 against $62,642 typical. 19.6% of residents live below the poverty line (typical 12%). Buyers compare before they call, so a service page that explains scope and starting steps usually performs better than one built from slogans. Local SEO for Scranton companies has to meet people who are comparing.
Daily life is local. Only 7.3% of workers commute 45 minutes or more (13.4% typical) and 6.9% work from home (10.5% typical), so most people leave for a job within the Lackawanna Valley and search around lunch and after work. Median age is 37.3 and 20.7% of residents are under 18. Those short commutes explain why district names matter: Green Ridge, Minooka and the Hill Section are the words people actually use when they describe where they live.
Language and background widen the audience without dominating it. 11% of residents speak Spanish at home against 2.5% typical, and 10.1% were born abroad (6.5% typical). That justifies testing one carefully translated page for a service that people phone about, written by a fluent speaker, and watching the calls it brings before adding more. Always keep the phone number and hours visible in both languages on that page.
Competition is easier to see at the county level. Lackawanna County, with 216,123 residents, lists 151 law offices (2.43 times the typical county, down 6.8%), 82 beauty salons (2.37 times), 164 physician offices (1.89 times, up 10.8%) and 89 dentists (1.48 times, down 17.6%). Those figures describe the whole county rather than the city alone. SEO services for Scranton businesses in those trades should aim at narrower searches, such as a district or a landmark, instead of the broadest term.
From Courthouse Square to the neighborhoods
Nine districts, the University of Scranton's hill and a restored railroad yard at Steamtown National Historic Site supply the search vocabulary. The rows below pair each place with the kind of customer it sends, starting at the county courthouse and moving outward.
| Area name | What searchers mean by it |
|---|---|
| Courthouse Square | The Electric City sign and the veterans memorial anchor downtown, and La Festa Italiana fills the square on Labor Day weekend, so nearby restaurants and shops can keep one dated page. |
| Lackawanna Avenue and the Marketplace at Steamtown | With a 2,441-space garage and a food court overlooking Steamtown, this strip suits parking, lunch and gift pages that name the exact block. |
| Steamtown National Historic Site | Visitors arrive for locomotives and seasonal excursions, so lodging, family dining and ice cream pages can write to people on a half-day itinerary. |
| Scranton Cultural Center | Broadway Theatre League and Philharmonic evenings create pre-show dinner and parking searches, so restaurants can post show-night hours and walking minutes. |
| University of Scranton | A 58-acre Jesuit campus with 4,619 students in fall 2025 generates move-in, parent-weekend and off-campus housing searches each term. |
| Hill Section | Victorian homes beside the campus and a cluster of hospitals mean home-repair, historic-property and short-stay searches share one district. |
| Nay Aug Park | Families visit for the Olmsted-designed grounds and the Everhart Museum, so cafes and party suppliers can add a page for weekend visitors. |
| Green Ridge | A neighborhood of mostly pre-1940 homes near Marywood University is an obvious home for contractors, painters and plumbers who work on older houses. |
| Minooka | Shops and pharmacies along US Route 11 serve residents who want quick errands, so a district page with clear parking notes can win nearby searches. |
These labels come from municipal, county and regional publications. They are informal, and people use whichever name they grew up with.
Hospitals, campuses, warehouses and a downtown
Residents hold 6,560 jobs in health care and social assistance (19.1%), 4,751 in retail trade (13.8%), 3,168 in accommodation and food services (9.2%), 3,027 in manufacturing (8.8%), 2,911 in education (8.5%) and 2,058 in transportation and warehousing (6%). Office and tech work does not reach the top six, so buyers are mostly clinicians, retail and hospitality staff, teachers and plant or warehouse workers, with early and late schedules that favor evening searches.
Institutions dominate the employer list. According to the state labor department's fourth quarter 2023 ranking for Lackawanna County, Community Medical Center is second, Scranton School District sixth, the University of Scranton seventh and Scranton Hospital Company eighth, with Marywood University 16th and Lackawanna College 46th. Community Medical Center is now Geisinger CMC on Mulberry Street. Those rankings are county-wide, but they show why hospital-adjacent pages, campus calendars and school-year pages belong in a plan.
Industry fills in the rest. The Scranton Army Ammunition Plant produces 155mm artillery shells, Montage Mountain adds a ski resort and the Toyota Pavilion, which seats 17,500, and the same county ranking lists distribution and warehouse employers such as Amazon, Chewy and Kane Warehousing. Visitors come for Steamtown and the Cultural Center, and Bank of America ranked 14th among county employers, so lunch, parking and short-stay searches reach downtown from several directions.
Jobs and paychecks
Where people work sets when they are free to search and what they will spend. Below are the six sectors with the most Scranton workers in the American Community Survey.
| Sector | Residents employed | Portion of workforce |
|---|---|---|
| Health care and social assistance | 6,560 | 19.1% |
| Retail trade | 4,751 | 13.8% |
| Accommodation and food services | 3,168 | 9.2% |
| Manufacturing | 3,027 | 8.8% |
| Education | 2,911 | 8.5% |
| Transportation and warehousing | 2,058 | 6% |
Source: American Community Survey 5-year estimates, 2018-2022, employed civilians aged 16 and over. The jobs themselves may be outside the municipal boundary.
Rival businesses
Scranton lies in Lackawanna County. County totals are the closest geography the Census offers, so read these rows as the county's picture. The last column is the county's businesses per resident divided by the same rate for a typical U.S. county.
| Kind of business | Establishments in Lackawanna County | Per 10,000 people | Multiple of a typical U.S. county |
|---|---|---|---|
| Law offices | 151 | 7 | 2.43x |
| Beauty salons | 82 | 3.8 | 2.37x |
| Physicians offices | 164 | 7.6 | 1.89x |
| Dentists | 89 | 4.1 | 1.48x |
| Full-service restaurants | 205 | 9.5 | 1.41x |
County Business Patterns 2022 from the Census Bureau, whole-county totals. Self-employed owners without staff fall outside the count.
Pennsylvania twins
Similarity is scored across eight traits: headcount, earnings, age, renters, density, Spanish at home, part-year housing and seniors. Click through to see how each one is set up.
| Place | Index | Residents | Median earnings | Typical age | Renters |
|---|---|---|---|---|---|
| Scranton, PA (this page) | 41.7 | 76,119 | $48,776 | 37.3 | 49.7% |
| Erie, PA | 30.6 | 94,826 | $43,135 | 35 | 47.4% |
| Bethlehem, PA | 37.4 | 76,555 | $62,072 | 35.9 | 49.2% |
| Chambersburg, PA | 23.9 | 21,917 | $53,493 | 39.5 | 57.8% |
| Wilkes-Barre, PA | 41.1 | 44,123 | $46,597 | 34.3 | 52.1% |
| New Castle, PA | 23.8 | 21,863 | $39,948 | 38.1 | 46.7% |
Source: Census ACS 2018-2022. All places are measured on the same eight traits.
Choose a monthly plan
There is no setup charge, and nothing ties you in beyond the current month. Your first month starts with keyword research, a review of your website and a written six-month plan. Book a call with our CEO to settle on a plan.
Asked in Scranton
Fees are charged once a month. RankGuarantee™ costs $495, and the Organic Growth tiers cost $1,495 (Silver), $2,495 (Gold) and $3,495 (Platinum). Nothing is charged for setup, no contract applies, and a managed custom website is part of Gold and Platinum. The plan cards on this page spell out what each tier covers; the pricing page adds more detail.
Nobody can set a date and be truthful about it. Profile corrections can change how a listing looks within weeks, while a First Friday page builds over several months. The monthly Search Console report shows which downtown phrases are beginning to reach people near Courthouse Square.
Precision. For an office on Lackawanna Avenue, use the exact address, add the nearest landmark such as the Marketplace at Steamtown, list parking in plain words and keep the hours identical across directories. Customers comparing downtown options on a phone see complete listings first, and a 2,441-space garage nearby is worth a sentence.
It can, with a separate page for each. Dunmore is about 3 miles away, Pittston about 8 and Carbondale about 14, so every page gives an honest drive time from Courthouse Square and a reason a customer would make the trip.
At the Scranton Cultural Center, show nights drive dinner searches. State the last seating time, the walking minutes to the Weinberg Theatre and whether you take reservations. Broadway Theatre League and Philharmonic evenings send people looking for dinner before curtain, and they choose the place that answers those three questions quickly.
If your units are near the University of Scranton, yes, within reason. Write a plain page about lease dates, distance to campus and what is included. With 49.7% of households renting citywide, clarity helps, and a page that names the Hill Section reads as local.
A short page makes sense if visitors truly arrive from Geisinger CMC in the Hill Section. Give walking minutes from the Mulberry Street entrance, current hours and a phone number. Hospital searches are urgent, so brevity and accuracy help far more than long copy.
For lodging, food and gift businesses, yes. Visitors plan around Steamtown National Historic Site and the nearby trolley museum, so a page that gives walking minutes and hours fits an itinerary. Refresh it when seasonal excursion dates change.
No one can ensure a mention. The dependable steps are a plain address, hours, a menu and one sentence that places you near Courthouse Square, repeated identically on your website, your profile and your directory listings. Assistants rely on public facts that agree.
Within a short drive
These are the closest places, measured center to center:
For all of Lackawanna County at once, see the Lackawanna County guide.
Let us talk
Share your address near Courthouse Square, the districts you serve and the months or event nights that matter most, and we will outline the pages, profile fixes and review routine. Starting costs nothing, and each month stands on its own. Call 610-825-4363 or email hello@getphound.com.