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Get results in days, not monthsResults in days, not monthsOn paper, DuBois has 7,509 residents. On the ground, it has far more. Sandy Township, which wraps around the old city, merged with it on January 5, 2026, and the combined city is described at roughly 18,000 people. The figures on this page come from the Census survey of the former city, which means the shopper base for a map search in the DuBois area is much larger than the resident count suggests: downtown on Brady Street, the DuBois Mall on Shaffer Road, the Walmart on Industrial Drive and the lanes of Treasure Lake all now sit under one name.
That is why our work for DuBois businesses, from Brady Street to Industrial Drive, is mostly about clarity. We fix the Google Business Profile and directory entries so your address, hours and neighborhood agree everywhere, then use RankGuarantee™ to build a landing page for each service and each part of the area you serve. A written six-month plan sets the order, a monthly Search Console and Analytics review keeps score in plain words, and billing is month to month with no setup fee.
Quick profile
Place Search Competition Index
25.2/ 100
Ranked 132 among 152 Pennsylvania places
Sources: Census ACS 2018-2022, 2023 population estimates, County Business Patterns 2022. Each bar compares DuBois with the other 152 Pennsylvania places in this guide only. Formula on the methodology page; data refreshed October 2026.
Care, retail and making things
Care leads. Of the old city's working residents, 900 (23.1%) work in health care and social assistance, 698 (17.9%) in retail trade, 524 (13.5%) in manufacturing, 376 (9.7%) in accommodation and food services, 285 (7.3%) in transportation and warehousing and 261 (6.7%) in other services such as repair and personal care. Wikipedia lists paper, lumber, food products, concrete, utility meters and machinery among local industries, which fits a payroll with a large share of production and distribution work.
Institutions anchor the week. Penn Highlands Healthcare, headquartered in DuBois, is described as the city's largest employer, and Penn Highlands DuBois has 219 beds and was accredited a Level II trauma center effective August 1, 2023. Penn State DuBois began as a center in 1935 and had 385 students in fall 2024, and the trustees voted in May 2025 to close the campus after the spring 2027 semester. The DuBois Area School District runs six public schools, and Triangle Tech adds trade students to the mix.
Travel and retail round it out. DuBois Regional Airport sits about ten miles away with Essential Air Service flights to Washington Dulles and Pittsburgh, Fullington Trailways uses the city as a hub, and shoppers use the DuBois Mall and the Industrial Drive stores. A business near any of those flows can describe the trip in a sentence, such as minutes from Exit 101, without implying any link to the facilities themselves.
What people do all day
The mix of sectors points to schedules, budgets and the services a household buys. Below are the six sectors with the most DuBois workers in the American Community Survey.
| Sector | Residents employed | Portion of workforce |
|---|---|---|
| Health care and social assistance | 900 | 23.1% |
| Retail trade | 698 | 17.9% |
| Manufacturing | 524 | 13.5% |
| Accommodation and food services | 376 | 9.7% |
| Transportation and warehousing | 285 | 7.3% |
| Other services (repair, personal care, nonprofits) | 261 | 6.7% |
Source: American Community Survey 5-year estimates, 2018-2022, employed civilians aged 16 and over. The jobs themselves may be outside the municipal boundary.
The competitive field
DuBois lies in Clearfield County. County totals are the closest geography the Census offers, so read these rows as the county's picture. A multiple above 1.0x means the county has more of that business for its population than the typical U.S. county.
| Kind of business | Establishments in Clearfield County | Per 10,000 people | Multiple of a typical U.S. county |
|---|---|---|---|
| Physicians offices | 78 | 10.1 | 2.52x |
| Full-service restaurants | 66 | 8.6 | 1.28x |
| Beauty salons | 38 | 4.9 | 3.08x |
| General automotive repair | 30 | 3.9 | 1.51x |
County Business Patterns 2022 from the Census Bureau, whole-county totals. Self-employed owners without staff fall outside the count.
A merged city and a regional hub
Begin with the boundary. The city had 7,509 residents in the Census survey, with the latest estimate at 7,320, a change of -2.5%, packed at 2,333 residents per square mile inside 3.219 square miles. The merged city is described at roughly 18,000 people, but its Census profile has not been rebuilt, so every percentage below describes the former city. For a business, that means demand comes from a wider catchment than the old limits, including the township streets and Treasure Lake.
The old city profile is steady and family-oriented. Median age is 37.7 against a typical 38.9, 18.3% of residents are 65 or older (typical 17.9%) and 20.5% are under 18 (typical 20.3%). Households earn a median $55,580 (typical $62,642), live in homes worth a median $111,800 (typical $199,100) and pay median rent of $808 (typical $1,048). Renters hold 39.9% of households (typical 44.6%), 27.5% of adults have a bachelor's degree (typical 34.7%) and 9.7% of residents fall below the poverty line (typical 12%). People here own modest homes, plan repairs and ask for a name they can trust.
Movement is local and car-based. Only 5.8% of workers work from home (typical 10.5%) and 8.2% commute 45 minutes or more (typical 13.4%), so people search near where they spend the day. Interstate 80 exits at mile markers 97 and 101 and U.S. Route 219 bring travelers who need a meal, a repair or a bed on short notice, and Fullington Trailways uses DuBois as a bus hub. With 0.4% speaking Spanish at home and 0.7% born abroad, plain English pages are enough for almost every searcher.
The competitive picture is a county one. Clearfield County lists 78 physician offices (10.1 per ten thousand residents, 2.52 times the typical county, down 6%), 66 full-service restaurants (1.28 times), 38 beauty salons (3.08 times, up 8.6%) and 30 general auto repair shops (1.51 times). These counts cover all of Clearfield County, not just the city, but they show that medical offices and salons should explain a specialty, a road and an opening hour in order to be chosen.
What the plan would emphasize
Merged city, three districts
Write separate pages for downtown, the Industrial Drive and Shaffer Road retail areas and Treasure Lake, each stating the road, the drive and the services you provide. Searchers now see one city name, so the page must say where you really are.
Penn Highlands DuBois
Pharmacies, labs, lodging and food businesses near Penn Highlands DuBois can publish directions that start at the main entrance. Health care is 23.1% of resident jobs, so these searches never stop.
For the historic district
Shops downtown can write about parking, hours and the blocks around Brady Street and Long Avenue. Visitors from the township and surrounding county often decide to shop downtown on the strength of one clear page.
I-80 Exits 97 and 101
Restaurants, repair shops and lodging along Interstate 80 can lead their pages with the exit number, the drive time and hours that cover late arrivals. Travelers search quickly and pick the listing that makes the stop obvious.
Gated community outside the old line
Contractors and cleaners who serve Treasure Lake can say so on their service pages and in their profile's service area. Naming the community saves a customer from guessing whether you travel there.
Penn State campus transition
Businesses near Penn State DuBois that depend on students should review their pages and add offers for staff, families and county visitors before the campus closes after spring 2027. Confirm current dates with the university.
For a market of 7,509 residents in the old city and about 18,000 in the new one, these ideas start with clear location statements and then add the flows that bring people in.
Downtown blocks, retail roads and a gated lake community
Because the municipal name now spans more ground, a street such as Brady Street, a district or a landmark such as Treasure Lake in your listing does what the town name used to do. Each row shows how one of them can anchor a page.
| Area name | What searchers mean by it |
|---|---|
| Brady Street | The downtown spine, with clothing, floral and gift shops, suits pages that explain walking distance and parking for browsing customers. |
| Long Avenue | It crosses Brady Street downtown and houses the Main Street program office, so offices and restaurants can use the crossing as a landmark. |
| DuBois Historic District | Listed in 1997 with 54 contributing buildings, it lets restoration and trade businesses name the district when describing older-building experience. |
| DuBois Mall | The Shaffer Road retail center is a driving landmark for shops, repair businesses and services that sit nearby and want to say so. |
| Industrial Drive | Walmart's address and the I-80 Exit 101 access make this a roadside corridor where convenience and hours matter most. |
| Hospital Avenue | Penn Highlands DuBois sits at 100 Hospital Avenue, so pharmacies, labs and lodging can write directions that start at the main entrance. |
| Treasure Lake | The gated community of more than 8,000 acres lies outside the old city line, so home-service pages can say plainly that they serve it. |
| East DuBois Avenue | Pennsylvania Route 255 begins here, a clear reference for businesses on the northern edge of the old city. |
| Interstate 80 | Exits at mile markers 97 and 101 put travelers within minutes, so meal, repair and lodging pages can open with exit numbers. |
These labels come from municipal, county and regional publications. They are informal, and people use whichever name they grew up with.
Places like this one
Similarity is scored across eight traits: headcount, earnings, age, renters, density, Spanish at home, part-year housing and seniors. Click through to see how each one is set up.
| Place | Index | Residents | Median earnings | Typical age | Renters |
|---|---|---|---|---|---|
| DuBois, PA (this page) | 25.2 | 7,509 | $55,580 | 37.7 | 39.9% |
| Huntingdon, PA | 14.9 | 6,904 | $59,364 | 34.5 | 42.7% |
| Bradford, PA | 11.9 | 7,847 | $47,917 | 38.9 | 42.7% |
| Clearfield, PA | 29.3 | 5,937 | $50,485 | 38.4 | 48.4% |
| Berwick, PA | 21.2 | 10,318 | $46,505 | 41.7 | 38.2% |
| Latrobe, PA | 50.5 | 8,047 | $59,485 | 41.7 | 31.8% |
Source: Census ACS 2018-2022. All places are measured on the same eight traits.
Price list
You pay month by month, with no setup fee and no contract to unwind. Before any pages go up, we research keywords, audit your site and put a six-month plan on paper. Talk it over with our CEO and pick the right level.
Before you sign anything
Fees are charged once a month. RankGuarantee™ costs $495, and the Organic Growth tiers cost $1,495 (Silver), $2,495 (Gold) and $3,495 (Platinum). Nothing is charged for setup, no contract applies, and a managed custom website is part of Gold and Platinum. Scroll up for the contents of each plan; the pricing page adds more detail.
Corrections to a profile can show in weeks, while new pages typically need several months, and no date is promised. Because the municipal name now covers more ground, a shop on Brady Street or Industrial Drive should begin by confirming how its address is listed everywhere, then watch monthly which searches bring calls.
Listings can lag behind a boundary change, so check how your address and area appear on your profile and in directories. Use the address printed on your mail, add the road or district you sit on, such as Industrial Drive or East DuBois Avenue, and keep the wording identical across your website and listings.
It can, with an honest page for each. Clearfield sits 18 miles off, St. Marys roughly 26 and Indiana roughly 40, so every page should state the drive and the services you will travel for, starting from the Clearfield County base of 77,090 residents.
If you serve it, yes. Treasure Lake is a gated community outside the old city line, so a plain sentence naming it, with the usual response time, tells residents you cover their address. Do not imply any connection with the community's management.
Review which services depend on Penn State DuBois student traffic, and add pages and offers for staff, families and county visitors. The trustees voted in May 2025 to close the campus, so confirm current timing with the university before changing hours or leases.
Lead your pages with the exit number and the minutes from the ramp, show hours that cover late arrivals and keep your profile photos current. Interstate 80 exits at mile markers 97 and 101 serve the area, so say which one you are closest to.
Give walking or driving time from the main entrance of Penn Highlands DuBois on Hospital Avenue, list flexible hours and describe what you offer in plain terms. Say that you are independent of the hospital, and update the page whenever your hours change.
Nobody controls the outcome, but consistent facts help. Publish your address, service area, hours and trade, name the districts you cover, such as Brady Street or Treasure Lake, and make the details match on your website, profile and directories. Assistants rely on clear, repeated information much as search engines do.
Neighboring places
These are the closest places, measured center to center:
Want the broader view for Clearfield County? Our Clearfield County SEO page treats the whole county as one market.
Let us talk
Tell us whether your door is on Brady Street, near Hospital Avenue, along Industrial Drive or out at Treasure Lake, and which customers you want more of, and we will outline listing fixes, pages and a review routine. We charge nothing to start, and you may stop after any month. Call 610-825-4363 or email hello@getphound.com.