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Get results in days, not monthsResults in days, not monthsTwo numbers explain most of how Jim Thorpe searches. 13.3% of its homes are held for seasonal, recreational or occasional use, against 0.2% in the typical Pennsylvania city. And the borough has only 4,532 residents, fewer than the crowds that can fill Broadway on a fall weekend. Between them, owners of second homes, day visitors and year-round neighbors all type different words into the same search box.
A good plan separates those audiences on Broadway and beyond without splitting your budget. Every service and every part of the borough receives a page through RankGuarantee™, your Google Business Profile gets its hours and categories corrected so they match your site, and reviews are answered in plain language. We add a written six-month order of work, a monthly Search Console and Analytics review and month-to-month terms with no setup fee.
Census snapshot
Place Search Competition Index
20.5/ 100
Ranked 138 among 152 Pennsylvania places
Sources: Census ACS 2018-2022, 2023 population estimates, County Business Patterns 2022. Each bar compares Jim Thorpe with the other 152 Pennsylvania places in this guide only. Formula on the methodology page; data refreshed October 2026.
Plan emphasis
October crowds, early updates
Restaurants, shops and lodgings near Hazard Square can publish a page for the Fall Foliage Festival weekends and the Autumn Leaf Train Ride season, with hours, parking and walking times. Visit PA says rooms sell out quickly in fall, so a page that is live well before October can start building early.
For 13.3% seasonal homes
Plumbers, caretakers, cleaners and snow or yard services can write pages aimed at the 13.3% of homes whose owners live elsewhere much of the year. State how you handle key access, seasonal checks and booking from a distance, because those owners search from other cities.
Presidents Day weekend and after
Winterfest, held over Presidents Day weekend, gives Broadway cafes and shops a reason to post fresh hours in February. Use Google Business Profile posts and one page that stays on the site every year, with the date updated.
Rafting, trail and bike services
Outfitters can write about the Lehigh Gorge Trail, access points such as Glen Onoko and Rockport, and the connection to Mauch Chunk Lake Park. Searchers plan trips by trail name, so each page should use the real names and the drive from Broadway.
For the 4,532 who live here
A borough of 4,532 still has residents who want a plumber, a dentist or a hardware store in February. Build service pages that state weekday hours and a phone number, so locals do not need to wade through visitor content.
Lots fill on festival weekends
DiscoverNEPA warns that public lots and street spaces around Broadway fill quickly on busy weekends. A one-sentence note that tells arriving customers where to park and how many minutes it is on foot reduces missed visits and negative reviews.
With 13.3% of homes in seasonal use and a large visiting crowd, the order of work matters. These six tasks follow from the signals above, starting with the ones that change what a local or a tourist sees first.
Residents and owners
The median age in Jim Thorpe is 49 (38.9 typical) and 20.7% of residents are 65 or older (17.9% typical). Only 17.6% of households rent, against 44.6% typical, and the median home is valued at $170,800 (typical $199,100). Median household income is $64,594 and median rent is $832 (typical $1,048). Owners of older houses search for repair, restoration and maintenance help, and they tend to read a page before they phone.
Unemployment is only 1.9%, poverty is 7.7% (12% typical) and 22% of adults hold a bachelor's degree (34.7% typical). Yet 33.5% of workers commute 45 minutes or more (13.4% typical) and 6.3% work from home (10.5% typical). Residents therefore search in the evening and on days off, and local SEO for Jim Thorpe companies should place those hours in the first line of every page.
The seasonal-home share changes who is searching. Some 13.3% of homes are used seasonally or occasionally, so a share of the people looking for services in the borough are owners who live elsewhere most of the year. They search from another city, want to book without visiting and compare providers on reviews and clear scope, which means pages must be unambiguous about what you do and where.
The population is stable: 4,532 residents in the ACS count and a 2023 estimate of 4,529, up 0.5% from the 2020 base. Language is overwhelmingly English, with 0.9% speaking Spanish at home (2.5% typical) and 0.4% born abroad (6.5% typical). So the pages here do not need translation; they need to be clear about hours, access and the line between a visitor service and a year-round one.
Streets and attractions
The borough's downtown, home to only 4,532 residents, is compact, so most searches are for a named street or attraction. These are the names worth building pages and listing details around.
| Area name | What searchers mean by it |
|---|---|
| Broadway | The uphill historic main street with shops and restaurants, so a business there should say which block and whether it is a walk up or down from the square. |
| Hazard Square | The downtown square at the base of Broadway hosts music during the Fall Foliage Festival, so nearby cafes can post festival hours. |
| Race Street | Stone Row at numbers 25 to 55 is part of the historic district, so a business there can use it as a landmark. |
| Mauch Chunk Opera House | Built in 1881 or 1882 depending on the source and still used for live shows, it sends diners and lodging guests to nearby pages on performance nights. |
| Old Jail Museum | Its 27 cells and the gallows used for the Molly Maguires draw visitors who then search for lunch and parking nearby. |
| Lehigh Gorge Scenic Railway | Departing from the restored station near the shops, the Autumn Leaf Train Ride runs September 26 to November 15 in 2026, so lodging and food pages can name it. |
| Asa Packer Mansion | A museum since Memorial Day 1956, it anchors the Packer Hill area where the Harry Packer Mansion operates as a bed and breakfast. |
| Mauch Chunk Lake Park | The county park offers biking, hiking, fishing, boating and camping, with an environmental education center on 70 acres, so outdoor services can name it. |
| Lehigh Gorge Trail | Access points include Glen Onoko, Rockport and White Haven, and outfitters offering rafting and bike trips can name each in directions. |
These labels come from municipal, county and regional publications. They are informal, and people use whichever name they grew up with.
Payrolls and tourism
Working residents are led by health care and social assistance with 463 people (19.1%), manufacturing with 425 (17.5%), education with 284 (11.7%), construction with 215 (8.8%), transportation and warehousing with 200 (8.2%) and retail trade with 190 (7.8%). The mix suggests steady year-round demand for trades and health services even outside tourist weekends.
Tourism sits on top of that base. Wikipedia describes a visitor economy built on 19th-century architecture, hiking, paintball and whitewater rafting, and notes that Budget Travel ranked the borough seventh among America's coolest small towns in 2009. The Inn at Jim Thorpe, built in 1849, ranked 36th among Carbon County employers in the fourth quarter of 2023, while Saint Luke's Hospital led the county list and Blue Mountain Resort ranked second, according to the state labor department.
County figures show where small businesses compete. Carbon County lists 56 full-service restaurants (1.27 times the typical county, up 9.8%), 27 residential remodelers (1.36 times, up 22.7%) and 22 plumbing, heating and air-conditioning contractors (1.05 times, up 29.4%). These are county counts, not Jim Thorpe's own, and they mean SEO services for Jim Thorpe businesses help most when a page names a trade and a specific part of the borough.
Jobs and paychecks
Where people work sets when they are free to search and what they will spend. The American Community Survey puts these six sectors at the top for Jim Thorpe workers.
| Sector | Residents employed | Portion of workforce |
|---|---|---|
| Health care and social assistance | 463 | 19.1% |
| Manufacturing | 425 | 17.5% |
| Education | 284 | 11.7% |
| Construction | 215 | 8.8% |
| Transportation and warehousing | 200 | 8.2% |
| Retail trade | 190 | 7.8% |
Source: American Community Survey 5-year estimates, 2018-2022, employed civilians aged 16 and over. The jobs themselves may be outside the municipal boundary.
The competitive field
The Census reports business counts by county and not by town, so each row below covers all of Carbon County, with Jim Thorpe one part of it. The last column is the county's businesses per resident divided by the same rate for a typical U.S. county.
| Kind of business | Establishments in Carbon County | Per 10,000 people | Multiple of a typical U.S. county |
|---|---|---|---|
| Full-service restaurants | 56 | 8.6 | 1.27x |
| Physicians offices | 29 | 4.4 | 1.1x |
| Residential remodelers | 27 | 4.1 | 1.36x |
| Plumbing, heating and air-conditioning contractors | 22 | 3.4 | 1.05x |
Source: Census Bureau, County Business Patterns, 2022. Employers only; a one-person shop with no payroll is not counted. Figures cover the whole county.
Places like this one
We match on population, income, age, renting, density, home language, vacation housing and older residents, giving each trait the same weight. Click through to see how each one is set up.
| Place | Index | Residents | Median earnings | Typical age | Renters |
|---|---|---|---|---|---|
| Jim Thorpe, PA (this page) | 20.5 | 4,532 | $64,594 | 49 | 17.6% |
| Honesdale, PA | 31.1 | 4,469 | $34,700 | 42.5 | 44.6% |
| Wellsboro, PA | 10.3 | 3,459 | $54,559 | 41.9 | 38.3% |
| Somerset, PA | 13.2 | 6,030 | $44,519 | 43.8 | 44.6% |
| St. Marys, PA | 31.1 | 12,691 | $61,364 | 50.5 | 23.9% |
| Paoli, PA | 66.9 | 6,121 | $107,793 | 42.9 | 24.1% |
Source: Census ACS 2018-2022. All places are measured on the same eight traits.
Price list
There is no setup charge, and nothing ties you in beyond the current month. Your first month starts with keyword research, a review of your website and a written six-month plan. Book a call with our CEO to settle on a plan.
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Fees are charged once a month. RankGuarantee™ costs $495, and the Organic Growth tiers cost $1,495 (Silver), $2,495 (Gold) and $3,495 (Platinum). There is no setup fee, no contract applies, and a managed custom website comes inside Gold and Platinum. The plan cards on this page spell out what each tier covers; the pricing page has the longer version.
No honest answer includes a date for a shop on Broadway. Corrected profile details can change how your listing looks within weeks, while a page for October crowds should be live well before the season so it has time to build. Each month's report tells you which searches have started to produce calls.
It starts with a matching name, address, phone number and hours, correct categories and recent photos of the entrance, because visitors judge a place by its photos before they walk up the hill. A short description that says which block of Broadway you are on, and how far uphill from Hazard Square, helps visitors who arrive on foot.
Only where you truly work. Hazleton is about 12 miles away, Mountain Top about 20 and Northampton about 19, so each page can give a true drive time instead of suggesting that one address on Broadway covers them all.
Write a page for them that explains key handling, seasonal checks and how to book from a distance. With 13.3% of homes held for seasonal or occasional use, a share of local searches come from owners who live in other cities, and they trust clear scope and reviews.
Yes, if you add the dates to your profile and a page. The Lehigh Gorge Scenic Railway runs its 2026 autumn season from September 26 to November 15, and visitors often search for a meal before or after a ride. Confirm each year's dates before publishing.
Name the Lehigh Gorge Trail access point you use, such as Glen Onoko or Rockport, plus the drive from Broadway, what is included and how to book. People plan trips by trail name, so using the real names gives them confidence.
Yes. A borough of 4,532 residents has people who need a plumber or a dentist in February, and a plan that serves only visitors would miss them. Pages for year-round services should state weekday hours and a direct phone number, and list the days when a shop is closed after the foliage season ends, so locals are not left guessing.
A mention cannot be promised by anyone. You control the clarity of your facts: the same name, address, hours and a short list of what you serve on your site and every listing, plus a sentence tying you to Broadway. Assistants favor consistent public details.
Around Jim Thorpe
These are the closest places, measured center to center:
For all of Carbon County at once, see the Carbon County guide.
Start the conversation
Tell us your address on Broadway or beyond, whether your customers are visitors, second-home owners or neighbors, and the weeks you are busiest. We can outline pages and profile fixes for each group, with each month decided on its own. Call 610-825-4363 or email hello@getphound.com.